The 3 P’s of Great E-Commerce Packaging

Today, shoppers can order just about everything online. By 2025, nearly a quarter of all consumer purchases are expected to take place virtually. From mundane consumer goods to highly anticipated big-ticket items, e-commerce packaging plays a critical role in the success of your business.

The best e-commerce packaging does three things:

• Protects the product
• Promotes the brand
• Pleases the consumer

Let's dive into how you can accomplish each with the right mix of form and function for great e-commerce product packaging.

Protecting the Product

The primary function of e-commerce packaging is to ensure that your products arrive at their destination safely and securely. To do this, e-commerce packaging must withstand the rigors of shipping and handling.

Popular e-commerce packaging formats for protecting products include corrugated mailers and bubble mailers. It's important to invest in high-quality e-commerce packaging solutions that can keep your product safe from damage during transit.

Promoting the Brand

The best e-commerce packaging promotes your brand and makes a strong impression on consumers. Full-color digital printing gives e-commerce businesses the ability to create custom packages that stand out.

Use clever copy to connect with customers emotionally and make them feel special. Incorporate unique design elements to create a memorable experience that consumers want to share.

Pleasing the Consumer

When it comes to e-commerce packaging, convenience is key. Consumers are more likely to become loyal customers if they appreciate the effort you’ve put into creating a frustration-free packaging experience.

Making sure your e-commerce packaging is easy to open and clearly labeled with product information and return policies is a must. Additionally, e-commerce customers expect packaging to be easy to dispose of. Curbside recyclable boxes and bubble mailers are crowd-pleasing solutions.

In summary, e-commerce packaging is an important part of any online business, providing a way to ensure products arrive safely, promote brand recognition, and please customers.

Protective formats such as corrugated mailer boxes and bubble mailers protect products during transit, while full-color digital printing and inventive copy creates an unforgettable brand experience.

Ready to learn more about e-commerce packaging? Download our guide: Designing Effective E-commerce Packaging. This document will walk you through the key considerations for e-commerce packaging and help you make decisions to ensure your products are safe, your brand is promoted, and your consumers are satisfied.