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Neuro Packaging

The Science Behind Packaging and Consumer Behavior

BoxU Summer Camp Thumb - Neuro Packaging

Explore the intersection of neuroscience and packaging design in this session presented by Nitid Studio.

Fernando Arendar, Founder of Nitid Studio, delivers an overview of how our brain works, focusing on its design for energy optimization and its reliance on shortcuts or heuristics to evaluate our surroundings. Discover how certain packaging elements impact both the perceived quality and taste of a product. Attendees will leave with useful insights on how to create more effective packaging by considering these principles.

ABOUT NITID STUDIO
At Nitid Studio, we help CPG founders launch their products, avoiding costly mistakes and optimizing packaging. Our expertise in branding and packaging design is grounded in consumer psychology, allowing us to enhance product perception and market positioning. By evaluating the mental associations your brand triggers, we ensure they positively influence the perceived flavor and overall consumer experience. Our deep understanding of consumer behavior and years of research in neuroscience and psychology enable us to implement strategies that drive remarkable results. Let us manage the complexities of branding, so you can focus on growing your business.

Neuro Packaging

The Science Behind Packaging and Consumer Behavior

Host

Fernando Arendar

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How Our Brains Work

Packaging Features

Effective Strategies