Ammex Gloves: Capturing Attention in a New Channel
Background
AMMEX is the premier importer and vendor of high-quality disposable gloves and other personal protective coverings. From a one-man operation in a basement office in Bellevue, Washington to 275-plus team members in 10 cities worldwide, AMMEX has grown into a global leader in products that enhance health, hygiene, and safety across a wide spectrum of industries.
Vying for Retail Visibility
When it came time to launch a retail-ready version of their Gloveworks® product, AMMEX sought an eye-catching way to display their 6- and 10-pair glove packs in the retail environment.
Armed with a general concept but lacking the design resources to execute on it internally, AMMEX sought a packaging partner who could bring their vision to life and help ensure sales channel success.
A Winning Go-to-market Team
With a consultative approach, our award-winning structural designers were able to provide the client with a selection of retail display design options that met their needs both creatively and functionally. The final vision for the structure came to life with the help of a professional graphic designer from The BoxMaker’s network of resources. Aware that the project would be digitally printed, the designer was able to leverage this technology to craft high impact full-color graphics to capture attention in the retail aisle.
In addition to optimizing the structural and visual aspects of the display, The BoxMaker identified opportunities to streamline assembly and reduce labor costs for AMMEX by leveraging their in-house fulfillment team.
Ready for Retail Success
The final design of fully loaded, partially assembled point-of-purchase displays went into over 100 retail locations for AMMEX’s initial product launch. Increased store exposure has attracted new customers from various industries to Gloveworks® and boosted sales significantly.
Since launch, AMMEX has continued to market their products and displays to various retailers and successfully won space in over 150 stores. By leveraging The BoxMaker’s quick-turn digital print capabilities, AMMEX has been able to place subsequent orders in the exact volumes needed as their list of retail partners grows.
Fueled by this success and wishing to improve the customer experience at additional points in their sales process, AMMEX has chosen to re-design their product sample kits with The BoxMaker. By upgrading from a nondescript black nylon bag to a corrugated box filled with samples, AMMEX can better promote their products to potential sales channels with high-quality printed graphics right on the box.
