Welcome to the third edition of the Quarterly Packaging Report, presented by The BoxMaker. In this series we aim to bring you the most critical and current news in the world of custom packaging.
Whether you're a brand owner, packaging enthusiast, or just keen on staying ahead of the curve in packaging trends and technologies, this report is for you:
Hosted by Kristi Duvall, The BoxMaker’s VP of Sales, our third episode explores the optimal planning timeline for holiday packaging, the ways to increase sales in Costco, and the true cost of packaging inventory.
Read the Full Transcript:
Hello, I’m Kristi Duvall with The BoxMaker and I’m here with your Quarterly Packaging Report, bringing you the top custom packaging news that you need to know.
How to Plan for Custom Holiday Packaging
While it may feel like summer is just beginning, it’s time to start planning your 2024 holiday product campaigns.
Packaging plays a major role in promoting your products during the holidays. Whether it’s a seasonal retail display or a holiday-themed box, aligning your products with current events in consumers’ lives increases relevancy and sales.
Download The BoxMaker’s Ultimate Holiday Packaging Planning Checklist for a comprehensive guide to managing your custom packaging projects this holiday season.
To get your copy now, head over to The BoxMaker’s website and check out the blog.
Best Practices to Increase Sales in Costco
Our next story is relevant for any brand looking to boost sales in Costco. The BoxMaker has published a list of key recommendations to grow sales in this leading retailer.
Suggested ways to improve sell-through with packaging include keeping your graphics fresh with digital print, enhancing your in-store presence with pallet displays, and leveraging seasonal messaging.
To read the full list of best practices, head over to The BoxMaker’s blog. If you’re ready to refresh your Costco displays, contact our experienced Packaging Advisors today.
TCO: Understanding the True Cost of Packaging Inventory
Our final story shines a light on the true cost of packaging.
Total cost of ownership is critical to consider when tabulating the cost of your packaging. More than just the line items on your purchase order, total cost of ownership takes into consideration all the upfront and hidden costs that go into owning packaging inventory.
For example, did you know that storing a pallet of unused packaging inventory on the warehouse floor for one month can cost anywhere from $16 to $48 per month?
To learn how to minimize hidden costs and optimize your packaging inventory to reduce total cost of ownership, head over to The BoxMaker’s blog to read the full story.
That’s it for the Quarterly Packaging Report. I’m Kristi Duvall, reminding you to contact The BoxMaker and Experience the Power of Packaging in 2024.
Thank You for Watching the Quarterly Packaging Report
That’s it for The BoxMaker’s Q3 Packaging Industry Report. We look forward to keeping you up to date each quarter with a new special report on the latest packaging news you can use.